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August 2, 2013
By: TOM BRANNA
Editor
Direct-to-consumer (DTC) beauty is big business. But just how big? Nearly $2 billion, according to The NPD Group, which has launched a new service to track DTC sales of fragrance, makeup and skin care products sold on department store websites, in key online-only beauty retailers and through TV/home shopping retailers. “We are excited to share a more well-rounded analysis of the beauty market with this new tracking service,” said Diane Nicholson, president of US softlines, The NPD Group. Inc. “...
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